Ram dominated the truck industry when it first introduced the "Highway Truck" design in 1994 with an upright grille with headlights. 

Of course, it has changed several times over the years, but it still retains its wonderful wide nose. 

 From Tradesman's simple all-black front to Rebel's unique slotside to Limited chrome trim, the grille design varies from model to model.

The stylish interior is arguably the best in this segment, with high quality materials and excellent fit and finish. 

Ford is pretty close, but surprisingly, GMC's top-line Denali contains a lot of cheap-looking pebble plastic for the price. 

For those who like Western themes, 

there are Limited Long Hornwood Trims, barbed wire engraved on metal dash trims,

and a rear seat bag that resembles a saddle bag.