Before Fiat Chrysler spun off the Ram brand, 

Dodge applied the masculine name Sheep to its

truck models for nearly 30 years. 

Here's the magazine's full-page ad with a stunning discount on the '83 model.

1983 Dodge Ram Truck Magazine Advertisement

The old Sportsman and Tradesman vans became Ram Wagon and

Ram Vanthis  respectively during .period

The DCeries truck was a Ram pickup and the SUV version was a Ramcharger.