Tesla hasnt released a name for the upcoming hatchback but some media outlets have started calling it 

the Model 2 because it will be cheaper and smaller than

Teslas current entry-level car the Model 3. The car probably is. Called 

the Model 2 but Elon Musk may own it. This particular request was previously deleted (opens in a new tab). 

 It wouldnt make much sense if Tesla continued to use 

the naming schemes of its previous cars. After all Elon Musk 

deliberately gave their names a Y with an S because the letters make

 a catchy word. Or it would be 

Tesla if Ford didnt carry the Model E name and thus Tesla was

forced to use the number 3 in Elon Musks place.